Graduate Trainee - Marketing
Job Description:
1. Conduct market research
2. Brainstorm and develop ideas for creative marketing campaigns
3. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
4. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
5. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
6. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
7. Content Writing
8. Preparation of Presentations in MS PowerPoint
9. Knowledge of, or drive to learn the ins and outs of SEO, SEM, Adwords, Analytics, Webmaster, LinkedIn, Facebook & other Affiliates networks.
10. Complete understanding of search engine trends & Google Updates including penguin & panda
11. Developing, managing and optimizing paid campaigns for Google & Facebook and other marketing channels
12. Executing tests and strategic plans end-to-end
13. Business Development
14. Perform ongoing keyword discovery, expansion
15. Create/optimize landing pages for conversion
16. Online reputation management
17. Whatsapp, Mailer, Tagging, Linkage,
18. Lead generation, Online display advertising
19. Social media marketing
Location:
Kolkata
Number of Positions:
3
CTC
Upto 3.5 lacs per annum