A Sales manager in a bank is responsible for selling bank products to its retail customers. They can be involved in the selling of Credit Cards, Bancassurance (insurance provided by banks), CASA (Current Account, Savings Account) etc.

The Job Role and Responsibilities

The job responsibilities of a Sales Manager in Banking would include:

• Acquisition & Deepening of Current Account (CA) for the branch.
• As part of sales job, incumbent is required to do field work.
• Responsible for NTB acquisition of customers.
• Speed and efficiency in services rendered.
• Going beyond the professional need of the customer by providing other products. Enhancement of customer value.
• Cross-sale of retail liabilities asset products.
• Responsible for quality communication and customer servicing within laid down productivity and service benchmarks.
• Complete the logs specified by the process (End-of-Day)
• Generating revenue through third party (Retails liabilities & Assets products).
• Assess local market and identify current and prospective opportunities.
• Adhering to high ethical standards and comply with applicable regulations.
• Relationship Management with the Channels and Franchise for business development.
• Relationship Management with the Branch Employees and Manager of the bank at partner branches to increase the revenue.
• Key customer calls (Private Banking customers).
• Objection handling and aiding sales process carried out by branch

Competencies and Skills Required

A Sales Manager is required to interact with customers for most part of his/her day and so good communication and presentation skills are a prerequisite for the job. The job also requires a good understanding of the bank's products and services in order to deal with individual customer's demands and customize the products accordingly. The major skills and competencies that employers look for are:

• Excellent communication skills
• Pleasing and positive attitude
• Confidence and Presentation skills
• Analyzing skills
• Good sales and negotiation skills